Coffee that’s special by nature.
about folk
Our beginning
We started Folk because we believe people — ourselves included — are looking for more ways to savor what makes life special.
Coffee can be one of those things. But too often, it becomes just fuel. Or a sea of same-looking options. Or something you avoid exploring because the people who know a lot about it make it less enjoyable.
Folk is here to offer something better.
Coffee is a fruit. (We’re coffee nerds and still marvel at that fact.)
The best coffees come from high elevations, harvested at peak ripeness, and carefully processed. Certified “sommeliers of coffee” called Q-Graders taste and score them. Only a few hundred of these experts exist in the U.S. — and Folk was founded by one.
The highest-scoring coffees, 86+ points, are rare. By the time we buy one we love, there’s often only enough to share with a few thousand people. We think that makes the act of sharing it more meaningful — like a wine vintage, or a book you can’t wait to pass to a friend.
An open invitation to explore.
People love to talk about wine — the grapes, the regions, the notes. What most don’t realize is that coffee is just as complex. In fact, it has more identifiable flavor compounds than wine.
But let’s be honest: wine talk often sounds like snobbery. The “teaching” rarely makes the experience easier to understand or enjoy.
Folk is here to flip that script. Every coffee we share comes with a short, friendly tasting guide to help you notice what’s already in your cup. And when you want to go deeper, we offer videos, short reads, and extras that break down the big ideas — at your pace, in plain language.
Whether you’re brand-new, coffee-curious, or a full-on nerd like us, Folk is built to meet you where you are, make you feel at home, and give you something new to think about.
It’s not just about coffee. It’s about how we pay attention.
Most of us drink coffee every day — but we rarely taste it. We rush through the moment. We miss what makes it special.
At Folk, we want to change that. Not by complicating your life, but by helping you notice more of what’s already there: the cup, the morning light, the music playing, the person across the table.
That’s why every shipment includes more than coffee: playlists, postcards, and little extras that spark presence and connection.
You don’t have to care about processing methods or varieties (though we’ll happily explain them). What matters is that you get to enjoy your coffee — fully, intentionally, and with wonder. Because unmemorable cups lead to unmemorable days. And life’s too short to miss what makes it meaningful.
Bringing it all together
Each month, we share two rare coffees curated to highlight something special — a process, a region, or a flavor story. Alongside them: simple guides, context when you want it, and invitations to pause and connect.
It’s not about studying. It’s about savoring.
It’s not about having the “right” notes. It’s about noticing what’s already in front of you.
